AMIKA

ABOUT

Amika is a salon-quality, vegan, and cruelty-free haircare brand created for every hair type, texture, and routine. Powered by its signature Sea Buckthorn superfruit—rich in omega fatty acids, vitamins, and antioxidants—Amika’s high-performance formulas help hydrate, nourish, soften, smooth, volumize, and protect hair while enhancing shine and manageability. From everyday cleansing and conditioning to targeted treatments and styling essentials, every color-safe formula is designed to deliver healthy-looking hair with effortless results.

HYDRATE

· VOLUME

· SHINE

· SMOOTH

· DEFINE

· HYDRATE · VOLUME · SHINE · SMOOTH · DEFINE ·

Our Key Ingredients

Sea Buckthorn (Amika’s Signature Ingredient)

This is the ingredient that makes Amika unique. It is found in virtually every Amika product.
Benefits:
Rich in Omega 3, 6, 7 & 9 fatty acids
Restores moisture and lipids
Adds shine
Improves softness
Helps strengthen hair
Nourishes the scalp
High in antioxidants, vitamins A & C
Glycerin

A powerful humectant found in many shampoos, conditioners, masks, and leave-ins.

Benefits:
Draws moisture into the hair
Helps prevent dryness
Improves softness
Reduces frizz
Panthenol (Pro-Vitamin B5)

One of Amika’s most common conditioning ingredients.
Benefits:
Adds shine
Improves elasticity
Moisturizes
Helps reduce breakage
Shea Butter

Found primarily in moisturizing and repair collections.
Benefits:
Deep nourishment
Softens coarse hair
Helps smooth frizz
Seals moisture into the hair
Squalane

Featured in newer hydration products.
Benefits:
Lightweight moisture
Prevents dehydration
Improves softness
Doesn’t weigh hair down
Jojoba Seed Oil

Used in several nourishing formulas.
Benefits:
Moisturizes hair and scalp
Rich in vitamins and antioxidants
Adds softness
Helps reduce dryness goes here
Coconut-Derived Cleansers

Instead of harsh sulfates, many Amika shampoos use gentle coconut-based cleansers like:
Sodium Cocoyl Isethionate
Coconut Acid
Cocamidopropyl Betaine
Benefits:
Gentle cleansing
Color-safe
Helps maintain moisture
Produces a creamy lather

What sets us apart

Amika believes great hair is for everyone. Every product is vegan, cruelty-free, color-safe, and formulated without sulfated surfactants, making it gentle enough for daily use on all hair types and textures. Powered by Amika’s signature Sea Buckthorn superfruit—packed with omega fatty acids, vitamins, and antioxidants—each formula delivers high-performance results while nourishing the hair and scalp. With playful packaging, salon-quality performance, and solutions for every hair goal, Amika makes healthy, beautiful hair simple, effective, and fun.